Marketing Firm Buy’s Triangle iContact

News & Observer writer David Ranii reports on the $169M acquisition of iContact by Maryland-based Vocus, Inc. iContact, a leading provider of email and social marketing software to SMBs has been one of the Triangle’s fastest growing companies. Publicly traded Vocus (NASDAQ: VOCS) is provides a software marketing suite used by companies to reach and influence customers online via social networks and the media. iContact’s software will continue to be sold as a standalone product with by plans by Vocus to integrate it into its market suite, according to iContact CEO Ryan Allis.

Read the full article from the News & Observer.

This Startup Wants to Help You Love Everything You Buy

Julie Bort,  Business Insider Enterprise Computing Editor, takes a look at San Mateo-based Motista and the company’s emotional intelligence software. Motista has developed a cloud service that assists marketers in determining brand perception and emotional attachment to a product or service. According to CEO Scott Magids, “When people are more emotionally connected, have emotional engagement with, say, their tablet computer, like a Kindle, iPad or Nook, our research shows that they are four times more likely to buy more apps and twice as likely to recommend it to a friend.” The company’s emotional analysis engine analyzes data from surveys running on thousands of websites to generate detailed research reports linking emotions to outcomes for Fortune 1000 companies and brands.

Read the full article from Business Insider.

Windsor Circle Announces Integration to 3DCart.com eCommerce Shopping Platform

Windsor Circle announced today its latest integration with eCommerce and shopping cart solutions provider, 3dcart. This integration will help 3dcart clients automatically generate powerful and relevant targeted customer segments and business intelligence to increase response rates and top line revenue from their email marketing campaigns. “3dcart has significant retail presence, with a leading eCommerce shopping cart platform with strong strategic and professional services offerings.  We’re excited to be partnering with 3dcart to help their retail clients better leverage their shopping cart customer data” said Matt Williamson, CEO and founder of Windsor Circle.

Read the full press release from Windsor Circle.

IDEA Fund Partners Announces Investment in Distil

IDEA FUND PARTNERS ANNOUNCES INVESTMENT IN DISTIL
IDEA Fund Partners Invests in Leading Content Protection Network

DURHAM, NC − February 22, 2012 − IDEA Fund Partners, a venture capital firm providing seed and early stage financing to technology companies, is pleased to announce its recent investment in Distil, Inc., an innovative cloud-based Content Protection Network (CPN). Investing alongside C.I.T. GAP Funds and TechStars, the $400,000 investment will enable the company to accelerate product development and expand sales and marketing efforts.

Based in Falls Church, Virginia, Distil is a software-as-a-service CPN with deep ties to North Carolina State University, where three of the company’s four founders graduated. Distil helps companies protect their web content by making real-time decisions and seamlessly distinguishing human visitors from malicious bots. Distil’s algorithms mitigate against scraped content, improving SEO ranking and helping websites retain more visitors.

Distil makes adoption easy. With a single configuration change, Distil’s clients are up and running in minutes. Additionally, each client has the ability to adjust every aspect of the service to meet their specific traffic needs, ensuring there are no false positives. Finally, Distil’s reporting will show what was caught, who it was, and what they were after; allowing clients to find new ways to monetize their content.

We are very excited to welcome Distil to the IDEA Fund Partners family and are eager to work closely with their team to help build a great company,” said Lister Delgado, General Partner at IDEA Fund Partners. “Distil’s approach to content security for the cloud is very impressive and unique. They are entering a very hot market at a great point in time

In conjunction with the investment in Distil, IDEA Fund Partners General Partner Lister Delgado will join the board.

About IDEA Fund Partners
With offices in Durham, NC and Orlando, FL, IDEA Fund Partners provides seed and early stage equity funding along with company building expertise to IT, materials technologies and medical device companies. Currently investing out of its first fund, IDEA Fund Partners has invested in eleven companies since 2006. Learn more at www.ideafundpartners.com.

About Distil
Founded in 2011, Distil offers the first turnkey cloud security solution that safeguards an organization’s revenue and reputation by protecting their web content from bots, data mining and other malicious traffic. The CPN mitigates against duplicate content, improves SEO power and accelerates the end-user experience. The company is based in Falls Church, VA. For more information, visit www.distil.it.