How Customer Data Can Help Build Better Marketing Campaigns

Gwen Moran takes a look at Windsor Circle’s plug-and-play service for customer data and how it’s allowing SMBs the tools to market like online retail giants. Windsor Circle’s service allows e-tailers to extract and integrate customers’ shopping-cart data with its e-email marketing platforms. In turn, this allows e-tailers to create targeted e-email campaigns based on buying patterns and trends.

Read the full article fromĀ Entrepreneur Magazine.

Social Solutions and Blackbaud Partner to Support Local United Ways

Social Solutions announced today that it had partnered with Blackbaud to provide local United Way charters with a powerful new set of tools for human and social services. These tools when enable the United Way to measure collective impact that correlates services provided with outcomes achieved. Through this pilot program, the organizations will be able to attraction additional funding, measure change and related their efforts to outcomes.

Read the full press release from Social Solutions.