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February 2014



Conjuring Connections: B2B Customers And Emotional Ties with Brands

Date: February 1, 2014

Research by Google and the CEB, using Motista’s platform, suggests that emotional connection may be even more important for B2B sales than B2C sales. The study revealed a number of interesting facts, including that only 14% of decision makers were willing to pay a premium for differentiation alone, indicating that a higher emotional connection is […]


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How Your Business Can Cash In on On-Time Delivery Guarantees

Date: February 13, 2014

Major shippers offer money-back guarantees for late shipments that are often unknown and, more often, go uncollected.  Fort Lauderdale-based  71 lbs is making it easier for shippers to identify and collect these money-back guarantees. Led by CEO and Co-founder Jose Li, 71 lbs’ software automatically audits the delivery records of your shipping account, identifying late deliveries. […]


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