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Research by Google and the CEB, using Motista’s platform, suggests that emotional connection may be even more important for B2B sales than B2C sales. The study revealed a number of interesting facts, including that only 14% of decision makers were willing to pay a premium for differentiation alone, indicating that a higher emotional connection is needed to truly drive B2B sales.
Read the full article from Business 2 Community
Major shippers offer money-back guarantees for late shipments that are often unknown and, more often, go uncollected. Fort Lauderdale-based 71 lbs is making it easier for shippers to identify and collect these money-back guarantees. Led by CEO and Co-founder Jose Li, 71 lbs’ software automatically audits the delivery records of your shipping account, identifying late deliveries. The platform then automatically applies for a refund to the shipper’s account. Shippers pay only a percentage of the refund for using 71 lbs, costing users nothing if the company does not identify any refunds.
Read the full post on the Intuit Small Business Blog.