Distil Networks released The 2015 Bad Bot Landscape Report, which showed that traffic generated by bad bots on the networks they monitor decreased between 2013 and 2014. However, as Curtis Franklin Jr. writes onInformationWeek, it also revealed that the percentage of humans responsible for online traffic decreased from 55% in 2013 to 41% in 2014. Bad bots make up 23% of the traffic monitored and the rest? Good bots.
Read the full article from InformationWeek
Atlanta-based data startup CloudTags has raised $2M from IDEA Fund Partners, Alerion Ventures and Knoll Ventures. CloudTags uses NFC technology to help retailers bridge the online and offline shopping experience. Using the company’s platform, retailers can offer shoppers the ability to digitally interact with physical products using in-store computer tablets. CloudTags “offers retailers the ability to know a much greater percentage of customers in their store prior to purchase in order to increase sales via retention marketing,” says CEO James Yancey.
Read the full article from Atlanta Business Chronicle
Savingforcollege.com has launched the “529 Reasons to Open a 529 Plan” plan which will promote saving for college. To boost awareness, Savingforcollege.com is running a $1,529 cash scholarship sweepstakes. To enter, visitors to the website can submit their own reason to open a 529 plan. They are also hosting a 1-hour free webinar with more information.
Read the press release from Savingforcollege
When Steve Case came to Durham at the beginning of this month, he said Durham’s “momentum seems to be building over the years… There’s a sense of possibility here that did not exist when I visited five years ago.” He made the point that many West Coast investors are not interested in a company if they are unable to drive to it, but now Durham is giving them a reason to look beyond Silicon Valley for opportunities.
Read the full article from The Herald Sun