How 3 Single Guys Conquered the Wedding Photo Market

WedPics has acquired more than four million registered users and currently serves over 10,000 weddings a weekend. And the company’s founders did it all despite overwhelming odds that said three single men couldn’t build a successful mobile app company in Raleigh, NC in the over-saturated market for photo apps.

After the flop of their original idea for another generic photo application, the founders pivoted to focus only on the niche market for weddings. And the idea took off. Today, WedPics employs 29 people and has raised over $7.5 million from investors. In his praise of the company, Chris Heivly writes that the WedPics’ simplistic user interface and strong understanding of its customer base are two important factors that have contributed heavily to the startup’s success.

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Months after ‘Shark Tank’ shark Corcoran invests, WedPics scores more cash

Investments in WedPics recently totaled $12 million, coming months after “Shark Tank” investor Barbara Corcoran participated in a $5 million round. The most recent round amounted to roughly $8.5 million. While existing backers participated in the most recent funding, the round also brought new investors such as David Gardner, Ben Boyer, and Mosley Ventures.

The cash has fueled significant growth in the company, which began in co-founder and CEO Justin Miller’s basement in Raleigh, NC. To date, more than 830,000 couples have used the site to document their weddings.

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