WedPics has acquired more than four million registered users and currently serves over 10,000 weddings a weekend. And the company’s founders did it all despite overwhelming odds that said three single men couldn’t build a successful mobile app company in Raleigh, NC in the over-saturated market for photo apps.
After the flop of their original idea for another generic photo application, the founders pivoted to focus only on the niche market for weddings. And the idea took off. Today, WedPics employs 29 people and has raised over $7.5 million from investors. In his praise of the company, Chris Heivlhe WedPics’ simplistic user interface and strong understanding of its customer base are two important factors that have contributed heavily to the startup’s success.
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