In the search for profitable organic growth, more and more companies are making major investments in optimizing the end-to-end customer experience – every aspect of how customers interact with the company’s brand, products, promotions, and service offerings, on and offline. But most companies lack a strategic objective that spans the customer journey, can be understood and operationalized across the enterprise, and, most importantly, actually increases customer value. Without a clear, measurable, value-creating goal, companies risk expending huge amounts of human and capital resources without delivering any real financial return.
Most homeowners with HVAC systems know what air filters are and understand why it’s important. But some young people and renters may be unaware of their existence. For those in the dark, FilterEasy Co-founder Kevin Barry would like to clarify. “They have one simple purpose,” says Barry, “and that is to remove particles from the air as it circulates through your HVAC system. Every hour, every single air particle in your home is going to pass through your HVAC system two times. So, that’s 48 times a day that your air filter is going to be scrubbing the air.”
Barry and co-founder Thad Tarkington operate a young, high-growth company located in Raleigh, NC that offers home delivery of air filters to residential and commercial addresses. “They know firsthand that it can be a pain to travel to the hardware store and buy filters four times a year,” writes Forbes contributor Matt Hunckler. “Even worse, it’s a routine maintenance task that most people simply forget to perform, which can have negative impacts on both their health and their HVAC system.”
By partnering with AAF Flanders, the country’s largest manufacturer of air filters, FilterEasy is able to match the price of their service with the price consumers pay in-store. Since their launch in March of 2014, FilterEasy has raised over $4.5M in funding.
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Durham, NC-based Windsor Circle, which provides predictive marketing solutions that drive incremental sales to current customers, was recently named to Inc. 500’s list of the country’s fastest-growing private companies.
“Windsor Circle’s inclusion on the Inc. 500 highlights the leaps and bounds we’ve made in the industry,” said CEO Matt Williamson. “We’re passionate about helping our clients grow customer lifetime value and ultimately drive profit using predictive data and lifecycle marketing, and our almost 1,110% growth really underscores the need we fill in the market. We’ve got the right people and the right product to knock this out of the park.”
Read the press releaseBusiness Wire
Ceterus was recently named to Inc. Magazine’s list of the 5,000 fastest-growing private companies in the US. “Hard work and dedication to our mission pays off: we are proud to be on the Inc. 5000 list of fastest-growing private companies in 2016!” the company announced.
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A top-10 financial institution is using emotional connection to unlock cross-sell opportunities. A leading food brand is using emotional connection to drive purchases and capture market share. And an enterprise technology firm is using emotional connection to counter “white box” competition and support higher price points.
In each of these examples, CFOs are playing key roles in leading their enterprises to focus on emotional connection as the key performance indicator to drive growth and prioritize customer-facing investments for bottom line contribution.
Technology startups are increasingly eschewing the public markets in favor of cash infusions from private investors. Among the latest examples of this trend is Distil Networks, the Arlington-based cyber security recently raised $21M from private investors, bringing its total funding to $65M. “There’s a huge amount of extra money in the growth equity side to keep great companies private longer,” said John C. Backus Jr., managing partner at Reston-based New Atlantic Ventures.
Read the full story from The Washington Post