CloudTags Launches Latest Connected Store with Crate and Barrel

CloudTags Launches Latest Connected Store with Crate and Barrel

CloudTags’ Digital In-Store Experience Increases Average Order Value

ATLANTA–(BUSINESS WIRE)–CloudTags, the creator of Connected Stores, today announced a new customer experience with Crate and Barrel, one of the world’s leading home furnishings retailers, to launch their first Connected Store in suburban Chicago.

Using branded tablets, called MobileTotes, shoppers can digitally interact with in-store products as well as shop Crate and Barrel’s full online assortment without being required to sign up or download an app. MobileTote provides shoppers with product information, recommendations, inventory availability, and styling options as they build their digital collection of home furnishings and housewares items. Additionally, the CloudTags platform is seamlessly integrated with Crate and Barrel’s existing site-search tool and product reviews.

Once a shopper has explored the store and created a digital cart, they may email it as a wishlist to save for later or complete the transaction via the dedicated MobileTote checkout. After giving their tablet to a sales associate, the store team will gather all of their items to checkout while the shopper completes their store visit.

“CloudTags and MobileTote gives our customers some of the best features of digital shopping while exploring the store. The blend of online and in-store elements is very user friendly and supports an omnichannel shopping experience,” said Joan King, Vice President of eCommerce for Crate and Barrel. “By allowing customers to opt-in at the end of the session, we can re-engage with our most highly valued store visitors.”

The Crate and Barrel Connected Store leverages CloudTags’ technology for staff members as well. Using assigned NFC tags, sales associates can tap the back of the devices to receive credit for any online sales that result from the customer’s in-store experience. Crate and Barrel is also making use of CloudTags’ In-Store Remarketing features, which employ both email and re-targeted display ads related to the specific products a customer considered while using the device to increase sales.

“We’re honored to work with one of the country’s best home furnishings retailers. The Crate and Barrel Connected Store is all about increasing participation and access to digital commerce experiences with no sign-up, download or registration. We’re excited to co-innovate with their teams as the importance of connected retail grows,” said James Yancey, CEO of CloudTags.

CloudTags and Crate and Barrel have noted positive initial results from the pilot showing an average order value increase for MobileTote customers versus store customers not using the technology.

To see the Crate and Barrel Connected Store in action, check out this video or visit 4999 Old Orchard Shopping Center, Skokie, IL 60077.



CloudTags is the creator of the Connected Store – powering customer identification, predictive intelligence, and in-store remarketing. CloudTags drives increased ROI for retailers by helping customers to fall in love digitally with products in the store, then re-engaging them intelligently afterward. For more information, please visit or follow the technology on Twitter @cloudtags.


Brian Prezgay

Why Ads Make Us Feel the Way We Do

Advertising is a curious mix of fact and emotion. But while facts are easy to come by and measure, marketers have always struggled to measure the emotion customers feel for their products. While an advertisement that presents a list of facts about why a given product is superior will often fall flat, what works is an advertisement that leaves people feeling good about themselves.

Beer companies can tell us about the quality of the mountain water used in the brewing process or adherence to Bavarian standards, but when it comes down to it, what matters more is that we are part of a group that loves to sing and dance on cruise ships with exotic passengers. We are the life of the party. We are the most interesting men in the world. We don’t just like a particular brand of beer, we have an emotional connection to it.

Lucerno Dynamics Secures $6.34M to Commercialize First Application of Sensor Technology

Morrisville, NC – October 10, 2016 – Lucerno Dynamics, LLC, a medical device start-up in Morrisville, NC, announces the completion of its series A equity funding round with a total $6.34 million raised.

“We are very pleased with the response to our fundraising campaign,” said Ron Lattanze, Lucerno’s chief executive officer. “This completes our funding initiative. With this investment, we will be able to commercialize our first application of Lucerno sensor technology early next year and it sets us up to explore additional applications of the technology.”

Lucerno’s first commercial application provides quality control and quality assurance for nuclear medicine injections.

The $6.34 million investment includes $1.14 million of convertible debt raised earlier this year and $5.2 million in new funds.

“Once we secured a lead investor, two major investors and other individuals committed funds within three weeks, “Lattanze said. “I was most encouraged by the healthy amount of oversubscription, about $700,000, and that the majority of our note holders added to their investment.”

Durham-based IDEA Fund Partners, a major investor, infused venture capital funds. “We are excited to participate in this round of financing,” said John Cambier, managing partner of IDEA Fund. “After having served as an advisor to Lucerno for the last three years, I have only become more impressed with both the team and the opportunity ahead for the company. They have demonstrated a combination of great drive and ability and the progress they are making in bringing a game-changing technology to the market is undeniable.”

IDEA Fund Partners is a seed and early stage venture capital firm investing in disruptive B2B companies based in the Southeast and Mid-Atlantic regions. The firm manages one of the most active seed and early stage funds in Southeast.

Founded in 2011, Lucerno Dynamics is a Morrisville, NC medical device company that is focused on the development, manufacturing, and marketing of systems to detect and quantify the presence of radiolabeled biomarkers.

Sarda Taps Magwel for GaAs Power Transistor Modeling

Sarda Technologies, a disruptive power management component supplier is announcing that it has adopted PTM, the power transistor modeling solution developed by Magwel to help in optimizing yield, performance and time-to-market of its Heterogeneous Integrated Power Stage (HIPS). Designed to address the rapidly escalating power consumption in data centers, Sarda’s HIPS replaces silicon switches with gallium arsenide (GaAs) in voltage regulators that increase switching frequency by 10 times, improve transient response by 5 times and reduce size by 80%. With these fast, small voltage regulators, it enables granular power delivery to reduce data center power consumption by 30%.