Windsor Circle Named to Inc. 500 List of Fastest Growing Companies

Durham, NC-based Windsor Circle, which provides predictive marketing solutions that drive incremental sales to current customers, was recently named to Inc. 500’s list of the country’s fastest-growing private companies.

“Windsor Circle’s inclusion on the Inc. 500 highlights the leaps and bounds we’ve made in the industry,” said CEO Matt Williamson. “We’re passionate about helping our clients grow customer lifetime value and ultimately drive profit using predictive data and lifecycle marketing, and our almost 1,110% growth really underscores the need we fill in the market. We’ve got the right people and the right product to knock this out of the park.”

Read the press releaseBusiness Wire

Ceterus Named to Inc. 5000

Ceterus was recently named to Inc. Magazine’s list of the 5,000 fastest-growing private companies in the US. “Hard work and dedication to our mission pays off: we are proud to be on the Inc. 5000 list of fastest-growing private companies in 2016!” the company announced.

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Emotional Connection: A Predictive Metric for CFOs

A top-10 financial institution is using emotional connection to unlock cross-sell opportunities. A leading food brand is using emotional connection to drive purchases and capture market share. And an enterprise technology firm is using emotional connection to counter “white box” competition and support higher price points.

In each of these examples, CFOs are playing key roles in leading their enterprises to focus on emotional connection as the key performance indicator to drive growth and prioritize customer-facing investments for bottom line contribution.

It’s a Tough Time for Small Start-ups, but Those with Momentum are Cashing In

Technology startups are increasingly eschewing the public markets in favor of cash infusions from private investors. Among the latest examples of this trend is Distil Networks, the Arlington-based cyber security recently raised $21M from private investors, bringing its total funding to $65M. “There’s a huge amount of extra money in the growth equity side to keep great companies private longer,” said John C. Backus Jr., managing partner at Reston-based New Atlantic Ventures.

Read the full story from The Washington Post

Distil Networks Raises $21M in Series C Funding to Build on Momentum, Expand Bot Detection and Mitigation Services

Arlington-based Distil Networks announced a $21M Series C today, with financing from Silicon Valley Bank, Bessemer Venture Partners, Foundry Group, and TechStars. The funding brings Distil’s total capital raised to $65M.

“Since I joined the board of Distil, I’ve been continually impressed by the company’s ability to develop new products, streamline deployment, and exceed sales objectives,” said David Cowan of Bessemer Venture Partners. “Naturally, I was eager to double down.”

Read the full press release from Distil

Raleigh Company That Delivers Filters Gets More Funding

Raleigh, NC-based FilterEasy recently announced it had raised over $4M in an equity financing of the company. “We ended up doing a little more than we had planned,” said Co-founder Thad Tarkington. The round includes the $3 million the company said it had raised in December.

At the time, Tarkington said the funding would lead to a doubling of its 20 person headcount. Today, that number stands at 30, and the company is still looking to make additional hires.

The $4.2M round involved 44 investors from Raleigh, Alabama, and California. The company is backed by local investors IDEA Fund Partners and Cofounders Capital.

Read the full story from Triangle Business Journal

Finalist in National Real Estate Startup Contest, First Preps 2016 Fundraise, Scale Up

First recently competed at the FWD Innovation Summit, a national real estate technology competition in Madison, NJ, where it was a finalist. An industry reporter covering the event described the company’s platform as “game-changing” and called its predictive analytics tool “really sexy.”

While First didn’t win the $25,000 prize, its presence among such an elite group is proof of its progress over the past year. “The founders of First wouldn’t say they’ve completely pivoted since raising a $750K seed round last year to help Realtors with lead generation. They’d say that they dove deep into their industry, learned the real challenges that Realtors face and targeted their technology platform to solving them,” writes ExitEvent’s Laura Baverman.

Read the full story from ExitEvent

Top 50 Innovations in Retail

CloudTags was recently named one of the top 50 innovations in retail by Insider Trends. “CloudTags helps link up the online and offline shopping experience to create a ‘connected store’. Using its smart tags, sensors and devices it creates joined up solutions for retailers like Harvey Nichols and,” the release describes.

See the full list from Insider Trends

NC rises to 9th in VC funding after 7th straight $100M+ quarter

North Carolina is bucking a “national downward trend” in VC funding. The second quarter saw over $120 million in funding, marking the seventh straight quarter with more than $100 million in funding.

Durham-based Windsor Circle’s CEO Matt Williamson expressed optimism and pride in the data. “I’m proud of what we’re accomplishing in the ecosystem, and I’m enthused by the prospect of commanding even more of those venture dollars in the future,” Williamson told reporters.

On a national scale, North Carolina ranks 9th in VC funding according to data from PwC MoneyTree, with 16 deals and $124 million in funding.

“Let’s aim for 5th nationally!” Williamson exclaimed.

Read the full story from WRAL Techwire

Talking With: Motista CEO Scott Magids on Capitalizing on Customer Emotion

Motista CEO Scott Magids was recently interviewed by Retail Customer Experience on efficient methods for capitalizing on customer emotion.

To fully capitalize on a customer’s emotions, Magids argues, retailers must first understand the consumer’s motivations using data and predictive intelligence. “While many executives in retail instinctively ‘get’ the value of emotional connection with customers, the vast majority of retailers have not operationalized customer emotion as a growth strategy. Activating customer emotion is a fantastic opportunity for retailers across categories,” Magids told RCE’s Judy Mottl.

“Studying over 200,000 retail consumers, we have found emotion is typically the strongest driver of behavior for all life stages. That being said, different types of emotions motivate consumers at different stages of their lives, and within different categories of retail. It’s critical for retailers to understand the precise emotions motivating millennials – as well as Gen X, boomers and other generations – in their particular categories,” he continued.

Read the full story from Retail Customer Experience