Impossible Objects Raises Series A Funding

Impossible Objects today announced it raised a $6.4 million Series A investment round led by OCA Ventures and with participation from IDEA Fund Partners, a technology-focused early stage venture capital firm, Mason Avenue Investments, Huizenga Capital Management, and Inflection Equity Partners. With this latest round, Impossible Objects has raised a total of more than $9 million.

Pendo Acquires Insert to Add Mobile Apps to its User Analytics and Engagement Platform

Pendo helps businesses understand and assist their customers with tools like analytics, polls and walkthroughs. Until now, however, CEO Todd Olson said the company has been focused on the web (both desktop and mobile), with just a single mobile developer on the team.

“We as a team constantly had a lot of internal debates about how much to invest in [mobile],” he said. “If you want to do it, you have to really invest in it.”

That’s why the company has made its first acquisition — it’s buying Insert, a mobile marketing startup based in Israel. Olson told me that he connected with Insert through Battery Ventures, which backed both companies, and he saw their product as doing “essentially what we do, but for mobile devices.”

There are some differences, he acknowledged, since Insert is more focused on mobile messaging and less on analytics. But in Olson’s view, the Insert team has already done “all the hard work” of creating a platform that marketers and product designers can use, and integrating that product with native mobile apps.

“The key is doing it without developers,” he said. So with Insert, Pendo can build a platform that allows teams to engage with customers and improve their product across devices, and to do so without developer assistance: “The vision is to combine the products into one simple platform.”

Ceterus Named One of America’s Fastest Growing Companies

Ceterus Named One of America’s Fastest Growing Companies

For the 2nd Time, Ceterus Appears on the Inc. 5000 List

Inc. magazine today ranked Ceterus 2,474 on its 36th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small and midsized businesses. Companies such as Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees of the Inc. 5000.

Ceterus provides small business entrepreneurs with automated bookkeeping and has created a proprietary software, Ceterus Edge, that provides benchmarked data and industry-tailored key performance indicators. Ceterus’ mission is to empower entrepreneurs through its full service accounting and business analytics solution.

“We’re thrilled to be honored on the Inc. 5000 list of fastest-growing private companies for the second year in a row. We’ve worked hard to get to this point, and it’s exciting to us that we’re bringing our solution to more small business entrepreneurs every day,” commented Levi Morehouse, Ceterus Founder and CEO.

The 2017 Inc. 5000, unveiled online at and with the top 500 companies featured in the September issue of Inc. (available on newsstands August 16) is the most competitive crop in the list’s history. The average company on the list achieved a three-year average growth of 481%. The Inc. 5000’s aggregate revenue is $206 billion, and the companies on the list collectively generated 619,500 jobs over the past three years.

“The Inc. 5000 is the most persuasive evidence I know that the American Dream is still alive,” says Inc. President and Editor-In-Chief Eric Schurenberg. “The founders and CEOs of the Inc. 5000 tell us they think determination, risk taking, and vision were the keys to their success, and I believe them.”

Ceterus’ mission is to empower entrepreneurs, and its growth enables them to empower more entrepreneurs than ever. Ceterus has seen 144% growth in the last three years, and has grown to 100+ employees, up from 33 this time last year.

“Our growth tells us that there are a lot of entrepreneurs out there in need of a better solution, and we’re here to deliver it to them,” said Morehouse.

About Ceterus

Ceterus, a Charleston-based technology and accounting company, empowers small business entrepreneurs by automating their accounting and financial reporting. Pairing Edge, its proprietary, cloud-based technology with professional accountants, Ceterus delivers a complete accounting and analytics solution for small business owners. Ceterus operates from its headquarters in Charleston, South Carolina, bringing together a growing team of top accounting and technology talent. Ceterus is a Best Place to Work in South Carolinaand an Inc 5000 Fastest Growing Company. For more information on the company and its solutions, visit

MATI Energy Continues to Innovate Following Fundraise

DURHAM, NC (August 7, 2017) – Mati, LLC, maker of the leading healthy energy beverage, continues to disrupt the energy drink category with impressive triple digit growth, distribution gains and an upcoming branding refresh that will be supported with an additional $2.55 million in Series A financing. This close comes shortly after the $2.5M close in April.

“We thought we had completed our financing this year but there was so much interest and excitement from investors who saw the opportunity after our last close, we decided to expand the round. With the $5 million raised this year, we will now be able to expand our footprint to much more of the Southeast,” said Tatiana Birgisson, founder and CEO of MATI Energy and inventor of the proprietary brewing method at the heart of MATI’s ability to extract more nutrients from the natural ingredients.

Spiffy Adds Fifth City in Move to Create National Car Wash Brand

When Spiffy launched its first app in 2014, it took 35 finger taps to order a car wash from your mobile device.

Today, it takes eight.

As the mobile on-demand car wash operator announces a major expansion into Dallas this month, those numbers are significant. They represent the painstaking time and engineering required to build a technology-enabled service that can scale around the nation and eventually, the world.

The goal of Spiffy, and really any service linked to technology, is to make some aspect of life as simple as possible. And according to the startup’s serial entrepreneur CEO Scot Wingo, “If we’re trying to make your life simpler, then we should be working on that all the time.”

The constant improvements in customer and user experience, combined with expansion into new cities, is happening since Spiffy landed its first institutional capital earlier this year. Armed with $5 million from investors like Bull City Venture Partners, Idea Fund Partners and Industry Ventures, the company has streamlined the technology that powers its car washing service, while focusing on three key expansion opportunities.

Scot Wingo’s On-site Car Care App Expands to Dallas

RTP-based Get Spiffy, Inc. is expanding its on-demand car care service to Dallas.

Scot Wingo, CEO of Spiffy and chairman of Morrisville-based ChannelAdvisor, says for the company’s fifth location, they decided to take a different approach: presell to Class A office park property managers.

As the business has grown, Wingo and his team have learned that their on-site car wash service does best while people are busy at work. The company chooses metros for expansion that have warm climates and populations greater than 1 million. And Dallas not only meets that criteria – it also has a lot of Class A office space.

Ceterus Announces Office Expansion

Ceterus Announces Office Expansion

Software-as-a-Service company doubles size of headquarters in North Morrison neighborhood

Charleston-based Ceterus announced recently that they are doubling their office space, expanding into the second floor of their current headquarters at 804 Meeting Street in the North Morrison tech district.

This announcement follows their recent Series A-1 extension investment round of $6 million to grow their automated accounting and benchmarked reporting services for small business, which closed in June.

Levi Morehouse, Ceterus Founder and CEO said, “We’re excited to expand in a great space and to be part of the awesome things happening in this neighborhood.” Morehouse continues, “The addition provides much needed capacity today with room to support future growth.”

The renovated second story space was designed by RavenCliff Company, the property developer. The space features beautiful windows, a living garden wall, a spacious kitchen area complete with art done by local Charleston artists, and will be outfitted with standing desks for Ceterus team members.

“We love the Charleston technology community, and we’re happy that now we have more space to host events and happy hours for others in the industry,” Morehouse said.

The Ceterus team has already begun to move into the second floor office space.

About Ceterus

Ceterus, a Charleston-based technology and accounting company, empowers small business entrepreneurs with automated accounting and benchmarked reporting. Pairing Edge, its proprietary, cloud-based technology with professional accountants, Ceterus delivers a complete accounting and analytics solution for small business owners. Ceterus operates from its headquarters in Charleston, South Carolina, bringing together a growing team of top accounting and technology talent. For more information on the company and its solutions, visit

With $6.9M, Raleigh’s FilterEasy increases funding to $11.4M

Air filter subscription service FilterEasy has raised nearly $7 million in new financing.

The company, founded by Raleigh entrepreneurs Thad Tarkington and Kevin Barry, announced the news this week.

In an interview, Tarkington calls the raise “a good step in helping us to continue to grow.” He says the company, which has more than 50 employees, is hiring across the board in Raleigh.

“We’re hiring folks in multiple different areas, really in everything from growth to operations, customer experience,” he says.

The latest raise brings the company’s total to more than $11.4 million. Tarkington says any additional funders “will depend on how we grow,” but expects to be able to scale up with its current coffer.

“Moving forward, we’ll make a decision and if there’s an opportunity for more capital, we’ll look at that,” he says.

TechBytes with Rami Essaid, Co-Founder and CEO at Distil Networks

In May, global leader in bot detection and mitigation, Distil acquired real-time human detection company Are You A Human(AYAH). The acquisition was followed by the launch of Distil Bot Discovery for Google Analytics—a product that leverages AYAH’s technology. We spoke to Rami Essaid, Co-Founder & CEO of Distil Networks to understand how bots use browser automation to interact with websites, simulating human interactions.

MTS: What was the idea behind conceiving Distil, a bot detection company?

Rami Essaid: I’ve always had the entrepreneurial bug. After selling my first company, I went to work at a web security company. I was struck by how many customers were asking for a solution to combat malicious bots bombarding their websites and was inspired to face this problem head on. When Distil was founded in 2011, no one was talking about bots. Now, we’re seeing bots discuss everywhere, from how they are being used in major hacks to their impact on social media. Even Congress passed the BOTS Act in December 2016 to combat the use of bots to scalp tickets online. It’s become a bigger issue than I could have ever imagined.

MTS: Distil acquired Are You A Human last week. How did Distil identify AYAH to be a part of its offering? How did you prepare for the new addition?

Rami Essaid: When we founded Distil, we aimed to build the most comprehensive solution on the market to detect and mitigate threats associated with malicious bots. Are You A Human’s technology and method for identifying bots is different, but complementary to Distil. We added their patented biometric data analysis technology to make our bot detection even better, but also added new data from millions of new sites and users. Through the acquisition, we are also excited to onboard a team of experienced software engineers and data scientists who have dedicated the past seven years to understanding how online businesses have been plagued by the bot problem.

FilterEasy Raises $6.9 Million in Series B Funding Led by Arsenal Venture Partners to Accelerate the Automated Delivery of HVAC Air Filters

RALEIGH, N.C., July 25, 2017 /PRNewswire/ — FilterEasy, a subscription-based HVAC air filter service, today announced it has raised $6.9 million in Series B funding, led by Arsenal Venture Partners and with participation from NC State Endowment Fund, Bonaventure Capital, Cofounders Capital, IDEA Fund Partners, John Replogle, and Triangle Angel Partners. These investors join Azure Capital, RTP Capital Associates, and the venture arm of Michael D. Olander Jr.’s MDO Holdings, among others.

Cofounders Thad Tarkington and Kevin Barry saw a market opportunity after personally experiencing some headaches with their own HVAC air filters. Air in the home can be up to 5 times dirtier than the air outdoors, so regular filter changes are essential to healthy living, and vital to those suffering from allergies or asthma. Tarkington and Barry discovered that the majority of homeowners were simply not changing their air filters often enough, as this particular home maintenance item is out-of-sight, out-of-mind. Changing filters on a regular schedule, when they need to be changed, extend the life of a home’s HVAC system and reduce HVAC maintenance costs. Furthermore, changing a home’s air filters on a regular schedule reduces heating and cooling costs by up to 15% per month, cutting down on energy bills and minimizing environmental impact. FilterEasy began offering high-quality filters in every size, delivered right to customers’ doors when it’s time to change them. This convenient service allows people to change their filters on time, every time, without all the hassles.

Since launching the website in 2014, FilterEasy’s revenue and subscriber base have grown rapidly, with a nearly 300% gain in 2016 and they are on track for another record year in 2017. The investors from FilterEasy’s Series B round join an enthusiastic group of savvy investors from FilterEasy’s prior investment rounds. Completion of the Series B investment round brings total funding to $11.4 million.

The new and existing investors bring a wide pool of experience from a variety of markets to FilterEasy’s armory. Arsenal Venture Partners, the round’s lead, is a unique growth equity firm that partners with visionary entrepreneurs building exceptional businesses. Arsenal specializes in high growth, recurring revenue companies, making them an ideal fit for FilterEasy. John Replogle is the current CEO of Seventh Generation Inc., and formerly was the CEO of Burt’s Bees and President of Guinness Bass Import Co. Azure Capital, a Silicon Valley investment firm, has also put their funds behind powerhouse companies like BillMeLater and VMWare. David Gardner is also an investor in both funding rounds for FilterEasy, and was the Triangle’s most active and involved angel investor, prior to founding Cofounders Capital, a free startup accelerator and early stage seed fund.

FilterEasy, founded in North Carolina, staying true to its roots included several local investors in the round. Thad Tarkington, CEO, and Kevin Barry, COO, founded the company while attending North Carolina State University. As the business model proved successful and the business grew rapidly, Tarkington and Barry shifted their focus from school to business. In a success story that has come full circle, NC State, became one of several collegiate investors in the Series B investment round. The closing of FilterEasy’s Series B investment round validates the immense amount of dedication and passion devoted to the business and serves as a catapult for future expansion.

About FilterEasy
Launched in 2014, Raleigh-based FilterEasy offers consumers a subscription-based HVAC air filter fulfillment service using a proprietary web-based platform to provide a convenient solution to a common household problem – remembering when to change an HVAC air filter. FilterEasy’s subscription model guarantees that correct size HVAC air filters are conveniently delivered to a home’s doorstep so they may be changed on a regular basis, which can reduce monthly heating and cooling expenses by 5%-15%. AAF Flanders, the nation’s largest residential HVAC filter manufacturer and supplier to NASA and U.S. hospital systems, manufactures FilterEasy HVAC filters in the United States. Visit

Media Contact:
Nicole Choman
(919) 348-9860

SOURCE FilterEasy

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