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April 2017



$2.5M Raise Preps MATI Energy for National Expansion

Date: April 28, 2017

MATI continues to make progress in the healthy beverage scene, reaching $6 million in outside equity funding and expanding geographically this year. As is evident through years of growth in sales, revenue and brand awareness, MATI Energy continues to live up to its reputation here in the Triangle community as a model of startup accomplishment. […]


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How a WedPics “Hail Mary” Led to a New App & Plan to Dominate the Wedding Industry

Date: April 26, 2017

By taking a pause after five years in business, WedPics positioned its team to move aggressively toward innovation and revenue. WedPics CEO Justin Miller was in quite a predicament last fall—the startup needed a path to profitability and he needed some new motivation to make it happen. The dilemma might not make sense considering the […]


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Reveal Mobile Launches Platform That Leverages Location-Based Audience Data

Date: April 25, 2017

Reveal Mobile, a leading innovator in monetizing location-based audience data, announced the launch of Social Direct, a platform that enables advertising agencies, retailers and brands to leverage location-based audience data for highly targeted social media campaigns. According to a press release, Social Direct enables advertisers to find the audiences who have visited their own locations, competing […]


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Banks Get Personal in Their Marketing

Date: April 24, 2017

Banks know more about their customers than ever, and increasingly are trying to get more use out of that information. The results can be convenient, or just creepy. Banks can look at customers’ debit-card and credit-card transactions, online-bill payments and account activity to see what they’re buying, who they’re working for and other information. Now, […]


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RTP’s Spiffy adds to its cash haul, round swells to $7.5M

Date: April 24, 2017

Spiffy, the Research Triangle Park-based brainchild of Carolina Auto Spa owner Karl Murphy and ChannelAdvisor co-founder Scot Wingo, has inked $7.5 million in financing. A securities filing disclosed late Friday shows 13 investors participated in the equity raise. The funder includes the $5 million the company disclosed in February, led by Bull City Venture Partners, […]


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This Harvard Alum Wants To Disrupt The College Savings Industry

Date: April 18, 2017

If you speak with Marcos Cordero, the co-founder & CEO of Miami-based Gradvisor, he’ll share with you two troubling statistics about college savings. First, 80% of parents don’t know what a 529 plan is, and second, 60% of those saving for college don’t use a 529 plan. That didn’t sit well with the former engineer […]


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How the Funding Decline is Helping the On-Demand Economy

Date: April 18, 2017

Buzzwords come and go quickly in business, but so do the trends they describe. Big data has been replaced by smart data, which is quickly being overshadowed by artificial intelligence and machine learning. Businesses have “pivoted”, created Chief Revenue Officers, and tried a variety of modern business models. But most trends eventually fizzle out, replaced […]


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How the On-Demand Economy is Quietly Demolishing a DIY Culture

Date: April 17, 2017

Readily available software for mobile devices has created a form of trade that brings products and services directly to the customer, as soon as possible or when requested. The economy this has created is known as the ‘on-demand’ economy. Growing in size in tandem with the smartphone, a substantial portion of society now utilizes these […]


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Uber of X: Spiffy is The Uber of Car Washing

Date: April 12, 2017

Taking the time out of a busy schedule to go get a car wash is usually a low item on people’s priority list. With so many activities on a daily basis, making sure vehicles are clean can seem like a hassle. From working a full eight-hour workday to going to the gym and cleaning where […]


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The Pain And Promise Of Beacons In Retail

Date: April 10, 2017

Beacons entered the marketing landscape a few years ago with splashy headlines touting large national retail deployments and the ability to engage with customers in real time. While recent headlines have been fewer, the pace of beacon deployments has evolved but hasn’t slowed. Nowhere is this more evident than in retail, where beacons bring both […]


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