Ceterus Announces Office Expansion

Ceterus Announces Office Expansion

Software-as-a-Service company doubles size of headquarters in North Morrison neighborhood

Charleston-based Ceterus announced recently that they are doubling their office space, expanding into the second floor of their current headquarters at 804 Meeting Street in the North Morrison tech district.

This announcement follows their recent Series A-1 extension investment round of $6 million to grow their automated accounting and benchmarked reporting services for small business, which closed in June.

Levi Morehouse, Ceterus Founder and CEO said, “We’re excited to expand in a great space and to be part of the awesome things happening in this neighborhood.” Morehouse continues, “The addition provides much needed capacity today with room to support future growth.”

The renovated second story space was designed by RavenCliff Company, the property developer. The space features beautiful windows, a living garden wall, a spacious kitchen area complete with art done by local Charleston artists, and will be outfitted with standing desks for Ceterus team members.

“We love the Charleston technology community, and we’re happy that now we have more space to host events and happy hours for others in the industry,” Morehouse said.

The Ceterus team has already begun to move into the second floor office space.

About Ceterus

Ceterus, a Charleston-based technology and accounting company, empowers small business entrepreneurs with automated accounting and benchmarked reporting. Pairing Edge, its proprietary, cloud-based technology with professional accountants, Ceterus delivers a complete accounting and analytics solution for small business owners. Ceterus operates from its headquarters in Charleston, South Carolina, bringing together a growing team of top accounting and technology talent. For more information on the company and its solutions, visit http://www.ceterus.com.

With $6.9M, Raleigh’s FilterEasy increases funding to $11.4M

Air filter subscription service FilterEasy has raised nearly $7 million in new financing.

The company, founded by Raleigh entrepreneurs Thad Tarkington and Kevin Barry, announced the news this week.

In an interview, Tarkington calls the raise “a good step in helping us to continue to grow.” He says the company, which has more than 50 employees, is hiring across the board in Raleigh.

“We’re hiring folks in multiple different areas, really in everything from growth to operations, customer experience,” he says.

The latest raise brings the company’s total to more than $11.4 million. Tarkington says any additional funders “will depend on how we grow,” but expects to be able to scale up with its current coffer.

“Moving forward, we’ll make a decision and if there’s an opportunity for more capital, we’ll look at that,” he says.

TechBytes with Rami Essaid, Co-Founder and CEO at Distil Networks

In May, global leader in bot detection and mitigation, Distil acquired real-time human detection company Are You A Human(AYAH). The acquisition was followed by the launch of Distil Bot Discovery for Google Analytics—a product that leverages AYAH’s technology. We spoke to Rami Essaid, Co-Founder & CEO of Distil Networks to understand how bots use browser automation to interact with websites, simulating human interactions.

MTS: What was the idea behind conceiving Distil, a bot detection company?

Rami Essaid: I’ve always had the entrepreneurial bug. After selling my first company, I went to work at a web security company. I was struck by how many customers were asking for a solution to combat malicious bots bombarding their websites and was inspired to face this problem head on. When Distil was founded in 2011, no one was talking about bots. Now, we’re seeing bots discuss everywhere, from how they are being used in major hacks to their impact on social media. Even Congress passed the BOTS Act in December 2016 to combat the use of bots to scalp tickets online. It’s become a bigger issue than I could have ever imagined.

MTS: Distil acquired Are You A Human last week. How did Distil identify AYAH to be a part of its offering? How did you prepare for the new addition?

Rami Essaid: When we founded Distil, we aimed to build the most comprehensive solution on the market to detect and mitigate threats associated with malicious bots. Are You A Human’s technology and method for identifying bots is different, but complementary to Distil. We added their patented biometric data analysis technology to make our bot detection even better, but also added new data from millions of new sites and users. Through the acquisition, we are also excited to onboard a team of experienced software engineers and data scientists who have dedicated the past seven years to understanding how online businesses have been plagued by the bot problem.

FilterEasy Raises $6.9 Million in Series B Funding Led by Arsenal Venture Partners to Accelerate the Automated Delivery of HVAC Air Filters

RALEIGH, N.C., July 25, 2017 /PRNewswire/ — FilterEasy, a subscription-based HVAC air filter service, today announced it has raised $6.9 million in Series B funding, led by Arsenal Venture Partners and with participation from NC State Endowment Fund, Bonaventure Capital, Cofounders Capital, IDEA Fund Partners, John Replogle, and Triangle Angel Partners. These investors join Azure Capital, RTP Capital Associates, and the venture arm of Michael D. Olander Jr.’s MDO Holdings, among others.

Cofounders Thad Tarkington and Kevin Barry saw a market opportunity after personally experiencing some headaches with their own HVAC air filters. Air in the home can be up to 5 times dirtier than the air outdoors, so regular filter changes are essential to healthy living, and vital to those suffering from allergies or asthma. Tarkington and Barry discovered that the majority of homeowners were simply not changing their air filters often enough, as this particular home maintenance item is out-of-sight, out-of-mind. Changing filters on a regular schedule, when they need to be changed, extend the life of a home’s HVAC system and reduce HVAC maintenance costs. Furthermore, changing a home’s air filters on a regular schedule reduces heating and cooling costs by up to 15% per month, cutting down on energy bills and minimizing environmental impact. FilterEasy began offering high-quality filters in every size, delivered right to customers’ doors when it’s time to change them. This convenient service allows people to change their filters on time, every time, without all the hassles.

Since launching the website in 2014, FilterEasy’s revenue and subscriber base have grown rapidly, with a nearly 300% gain in 2016 and they are on track for another record year in 2017. The investors from FilterEasy’s Series B round join an enthusiastic group of savvy investors from FilterEasy’s prior investment rounds. Completion of the Series B investment round brings total funding to $11.4 million.

The new and existing investors bring a wide pool of experience from a variety of markets to FilterEasy’s armory. Arsenal Venture Partners, the round’s lead, is a unique growth equity firm that partners with visionary entrepreneurs building exceptional businesses. Arsenal specializes in high growth, recurring revenue companies, making them an ideal fit for FilterEasy. John Replogle is the current CEO of Seventh Generation Inc., and formerly was the CEO of Burt’s Bees and President of Guinness Bass Import Co. Azure Capital, a Silicon Valley investment firm, has also put their funds behind powerhouse companies like BillMeLater and VMWare. David Gardner is also an investor in both funding rounds for FilterEasy, and was the Triangle’s most active and involved angel investor, prior to founding Cofounders Capital, a free startup accelerator and early stage seed fund.

FilterEasy, founded in North Carolina, staying true to its roots included several local investors in the round. Thad Tarkington, CEO, and Kevin Barry, COO, founded the company while attending North Carolina State University. As the business model proved successful and the business grew rapidly, Tarkington and Barry shifted their focus from school to business. In a success story that has come full circle, NC State, became one of several collegiate investors in the Series B investment round. The closing of FilterEasy’s Series B investment round validates the immense amount of dedication and passion devoted to the business and serves as a catapult for future expansion.

About FilterEasy
Launched in 2014, Raleigh-based FilterEasy offers consumers a subscription-based HVAC air filter fulfillment service using a proprietary web-based platform to provide a convenient solution to a common household problem – remembering when to change an HVAC air filter. FilterEasy’s subscription model guarantees that correct size HVAC air filters are conveniently delivered to a home’s doorstep so they may be changed on a regular basis, which can reduce monthly heating and cooling expenses by 5%-15%. AAF Flanders, the nation’s largest residential HVAC filter manufacturer and supplier to NASA and U.S. hospital systems, manufactures FilterEasy HVAC filters in the United States. Visit www.FilterEasy.com.

Media Contact:
Nicole Choman
FilterEasy
(919) 348-9860
nicole@filtereasy.com

SOURCE FilterEasy

Related Links

http://www.filtereasy.com

FilterEasy Raises $6.9 Million in Series B Funding Led by Arsenal Venture Partners to Accelerate the Automated Delivery of HVAC Air Filters

RALEIGH, N.C.July 25, 2017 /PRNewswire/ — FilterEasy, a subscription-based HVAC air filter service, today announced it has raised $6.9 million in Series B funding, led by Arsenal Venture Partners and with participation from NC State Endowment Fund, Bonaventure Capital, Cofounders Capital, IDEA Fund Partners, John Replogle, and Triangle Angel Partners.  These investors join Azure Capital, RTP Capital Associates, and the venture arm of Michael D. Olander Jr.’s MDO Holdings, among others.

Cofounders Thad Tarkington and Kevin Barry saw a market opportunity after personally experiencing some headaches with their own HVAC air filters. Air in the home can be up to 5 times dirtier than the air outdoors, so regular filter changes are essential to healthy living, and vital to those suffering from allergies or asthma. Tarkington and Barry discovered that the majority of homeowners were simply not changing their air filters often enough, as this particular home maintenance item is out-of-sight, out-of-mind.  Changing filters on a regular schedule, when they need to be changed, extend the life of a home’s HVAC system and reduce HVAC maintenance costs.  Furthermore, changing a home’s air filters on a regular schedule reduces heating and cooling costs by up to 15% per month, cutting down on energy bills and minimizing environmental impact.  FilterEasy began offering high-quality filters in every size, delivered right to customers’ doors when it’s time to change them.  This convenient service allows people to change their filters on time, every time, without all the hassles.

Since launching the website in 2014, FilterEasy’s revenue and subscriber base have grown rapidly, with a nearly 300% gain in 2016 and they are on track for another record year in 2017.  The investors from FilterEasy’s Series B round join an enthusiastic group of savvy investors from FilterEasy’s prior investment rounds.  Completion of the Series B investment round brings total funding to $11.4 million.

The new and existing investors bring a wide pool of experience from a variety of markets to FilterEasy’s armory. Arsenal Venture Partners, the round’s lead, is a unique growth equity firm that partners with visionary entrepreneurs building exceptional businesses.  Arsenal specializes in high growth, recurring revenue companies, making them an ideal fit for FilterEasy. John Replogle is the current CEO of Seventh Generation Inc., and formerly was the CEO of Burt’s Bees and President of Guinness Bass Import Co.  Azure Capital, a Silicon Valley investment firm, has also put their funds behind powerhouse companies like BillMeLater and VMWare.  David Gardner is also an investor in both funding rounds for FilterEasy, and was the Triangle’s most active and involved angel investor, prior to founding Cofounders Capital, a free startup accelerator and early stage seed fund.

FilterEasy, founded in North Carolina, staying true to its roots included several local investors in the round.  Thad Tarkington, CEO, and Kevin Barry, COO, founded the company while attending North Carolina State University.  As the business model proved successful and the business grew rapidly, Tarkington and Barry shifted their focus from school to business. In a success story that has come full circle, NC State, became one of several collegiate investors in the Series B investment round.  The closing of FilterEasy’s Series B investment round validates the immense amount of dedication and passion devoted to the business and serves as a catapult for future expansion.

About FilterEasy
Launched in 2014, Raleigh-based FilterEasy offers consumers a subscription-based HVAC air filter fulfillment service using a proprietary web-based platform to provide a convenient solution to a common household problem – remembering when to change an HVAC air filter. FilterEasy’s subscription model guarantees that correct size HVAC air filters are conveniently delivered to a home’s doorstep so they may be changed on a regular basis, which can reduce monthly heating and cooling expenses by 5%-15%. AAF Flanders, the nation’s largest residential HVAC filter manufacturer and supplier to NASA and U.S. hospital systems, manufactures FilterEasy HVAC filters in the United States. Visit www.FilterEasy.com.

Media Contact:
Nicole Choman
FilterEasy
(919) 348-9860
nicole@filtereasy.com

SOURCE FilterEasy

How Spiffy Is Redefining the Car Wash Industry Across Three States By Focusing on Feedback

Your errands list this weekend may include a visit to the car wash to wash off the week’s dirt and leftover crumbs from an on-the-go lunch — the $10 billion car wash and auto detailing industry sees the majority of their clientele on Saturday and Sunday. But with those high-trafficked times comes the hassle of standing in lines and rushed service.

Serial entrepreneur Scot Wingo believes that most services should and will go digital, to put the customer back in control of their time versus relaying on the service provider. He’s onto something — the on-demand economy is attracting more than 22.4 million consumers and $57.6 billion in spending annually.

As CEO and co-founder of on-demand car wash Spiffy, Wingo is putting you back in control of your time (and your now-squeaky clean car) by letting you schedule a car wash on your time, at a location of your choosing. The startup recently raised a $5M Series A to expand to Los Angeles after opening flagships in Charlotte and Raleigh, NC as well as Atlanta. They also closed the acquisition of LA-based car wash app Squeegy to scale residential and commercial clientele in the area.

Ceterus Named Among South Carolina’s Best Places to Work

CHARLESTON, SC (PRWEB) JULY 17, 2017

Charleston-based accounting technology company Ceterus was named a Best Place to Work in South Carolina last month.

The company has more than doubled in size since its inaugural nomination as a Best Place to Work in 2016 and they have recently hired their 100th full-time “Ceterite.”

In the midst of rapid growth, Ceterus continues to emphasize their results-oriented culture. Ceterus CEO and Founder Levi Morehouse says, “It’s incredibly important that we maintain a passion for our customer, the small business entrepreneur, and a commitment to our core values as we grow the business.”

Ceterus opened its new headquarters in the up-and-coming North Morrison tech district in November 2016, and they recently expanded within the space. The open floor office includes standing desks for all employees, a ping pong table, and a keg system. Additionally, once fully-trained, most roles have a wide degree of flexibility to work from home — to better focus and avoid traffic.

“We love our fun, flexible work environment, however, it’s not the great office space, benefits, and perks that make Ceterus one of South Carolina’s Best Places to Work,” Morehouse said. “Our mission to empower small business entrepreneurs has been with us since day one, and this mission makes our work meaningful.”

The South Carolina Best Places to Work annual program was created by SC Biz News in partnership with the South Carolina Chamber of Commerce and Best Companies Group.

Ceterus is currently hiring for accounting, marketing, sales, and engineering positions.

About Ceterus
Ceterus, a Charleston-based technology and accounting company, empowers small business entrepreneurs with automated accounting and benchmarked reporting. Pairing Edge, its proprietary, cloud-based technology with professional accountants, Ceterus delivers a complete accounting and analytics solution for small business owners. Ceterus operates from its headquarters in Charleston, South Carolina, bringing together a growing team of top accounting and technology talent. For more information on the company and how its solutions, visit http://www.ceterus.com.

Downtown Raleigh Software Company Plans to Add 50+ Employees After Raising $25 Million

Pendo, an up-and-coming software startup that raised $20 million in venture capital funding in December, plans to expand its staff by roughly 50 percent after raising an additional $25 million from investors.

Co-founder and CEO Todd Pendo said that the company, which is headquartered in downtown Raleigh and has 106 workers, expects to add more than 50 new hires over the next six months. In addition, Pendo also will use the funding to shop for acquisitions that could accelerate its growth.

Pendo’s cloud-based technology helps business customers improve their software by providing feedback on what features their customers are using and which ones they’re ignoring It also issues pop-up messages to software users notifying them of features they may not know about.

“Our focus is helping our customers create great customer experiences,” Olsen said.

The privately held company reports that revenue from hundreds of software customers such as Citrix and Gainsight more than quadrupled last year.

Building an Emotional Connection Creates Value in Financial Services

As any executive at a financial services firm knows, organic growth is hard to come by. The underlying fundamentals in most developed markets just aren’t favorable.

Growth in population and household incomes in most markets is low. Millennials are taking their banking, borrowing and investing needs to digital alternatives, and investment firms are seeing the end of the Baby Boomers’ asset accumulation years. Outcomes tell the story – The top four U.S. banks’ consumer businesses grew revenue by 0.2% in 2015 and 0.7% in 2016.

Every year, financial services firms invest billions of dollars in marketing and customer experience improvements that do not produce significant results. Products and services are commoditized and innovations are short-lived. Cross-sell ratios are stagnant, and aggressive sales tactics and quotas are no longer a viable strategy. Institutions have no choice but to attract more customers and serve more of their needs. But how?

The key to differential growth is connecting with clients at an emotional level. Appealing to customers’ deepest emotions is far from a new idea – but big data and technology now allow what was once marketing art to become business science. To do so, customers’ emotions must be objectively defined, measured and modeled to predict the most profitable behaviors.