A Durham Startup Called First Snags $750K To Deliver Realtors the Best Leads

First is a Durham-based company that is developing a predictive analytics platform to automate the generation and distribution of timely leads based on life-event triggers. First is able to predict when and why people are likely to move, enabling real estate professionals to reach future clients at the right time. Their unique approach combines the benefits of human judgment with the scalability of automation. Read more about the financing and the founders’ back story.

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