Writing for the Triangle Business Journal, Monica Chen profiles the Durham-based social media startup Argyle Social. The company recently completed its $1.24M Series A financing led by IDEA Fund Partners. The company offers a SaaS product that consolidates multiple social media accounts in one place and provides marketers analytics on data such as clicks, conversions and leads acquired. “Customers are using social media tools, and companies want to go where the customers are,” says Lister Delgado, Managing Partner of IDEA Fund Partners. “What is happening now is that companies want to figure out how to best get to these customers. That’s where Argyle comes in.”
Read the full article from the Triangle Business Journal.