Argyle Social announced today that it is rolling out two significant enhancements to its social media marketing platform. These products – Social Signals API and Argyle for Salesforce.com – will enable community managers and social professionals to integrate social data across marketing channels and business systems. “When it comes to enterprise marketing maturity, social media is light years behind other channels like email, search, and display,” Argyle Social CEO Eric Boggs said. “As a result, marketers operate in a dangerous blind spot – they don’t understand how their social media investments map to key business outputs.”
Read the full press release from Argyle Social.