The National Association of Broadcasters (NAB) explains what excited them about Antenna’s platform and why they decided to invest in the company. The NAB focuses on discovery and funding of new technologies that may benefit the broadcast industry, says NAB CTO Sam Matheny. They see Antenna’s audience engagement platform and its ability to capture meaningful reactions and present insightful analytics. The NAB sees Antenna as a valuable tool for not only increasing a site’s metrics, but also expanding its audience.
Read the full blog post from NABLabs