Finalist in National Real Estate Startup Contest, First Preps 2016 Fundraise, Scale Up

First recently competed at the FWD Innovation Summit, a national real estate technology competition in Madison, NJ, where it was a finalist. An industry reporter covering the event described the company’s platform as “game-changing” and called its predictive analytics tool “really sexy.”

While First didn’t win the $25,000 prize, its presence among such an elite group is proof of its progress over the past year. “The founders of First wouldn’t say they’ve completely pivoted since raising a $750K seed round last year to help Realtors with lead generation. They’d say that they dove deep into their industry, learned the real challenges that Realtors face and targeted their technology platform to solving them,” writes ExitEvent’s Laura Baverman.

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A Durham Startup Called First Snags $750K To Deliver Realtors the Best Leads

First is a Durham-based company that is developing a predictive analytics platform to automate the generation and distribution of timely leads based on life-event triggers. First is able to predict when and why people are likely to move, enabling real estate professionals to reach future clients at the right time. Their unique approach combines the benefits of human judgment with the scalability of automation. Read more about the financing and the founders’ back story.

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