Output Services Group Acquires Windsor Circle

Output Services Group (OSG), a leading provider of omnichannel communication solutions, today announced that it has completed the acquisition of Windsor Circle, a leading Predictive Marketing platform, specializing in personalization and 1:1 marketing, headquartered in Durham, NC. The Windsor Circle team, led by CEO Matt Williamson, will operate as a subsidiary of OSG.

“We are pleased to welcome the Windsor Circle family to OSG,” states Scott W. Bernstein, OSG’s Chairman and CEO. “The transaction supports OSG’s position as partner of choice for technology-driven, transactional and customer communications solutions. The combination of Windsor Circle’s predictive marketing platform with OSG’s other marketing communications’ acquisitions, including WhatCounts, DoublePositive, ClickSpark and Garfield Group, solidifies OSG’s marketing engine and aligns with our growth strategy. Windsor Circle is also expected to provide immediate benefits to WhatCounts, OSG’s industry-leading email marketing company.”

“This is an exciting opportunity for our team,” says Williamson. “Our technologies bring a new level of expertise that will enhance OSG’s suite of lifecycle customer communications and marketing solutions. We are looking forward to the next phase of our company’s growth.”

About OSG
For more than 25 years,OSG has been a leading innovator in omnichannel communications, offering a full suite of integrated solutions that transform the way our clients reach their customers. From transactional documents to strategic marketing initiatives, OSG employs cutting-edge digital technology to expertly craft communications that enhance the customer experience and generate revenue. As a trusted business partner, OSG continues to anticipate the evolution of customer communication and create new targeted, cross-channel solutions.

With a data-driven approach that identifies industry-specific needs, OSG has the knowledge and expertise to best suit the needs of the telecommunications, leasing, financial services, credit union, distribution, healthcare, heating oil/propane, publishing, property management, retail, municipality and utility markets. OSG’s reputation for excellence is based upon award-winning communications solutions and long-term investment in clients’ success. The partnerships revolve around technology, but the communication is always personal.

About Windsor Circle
Windsor Circle is an innovative Predictive Marketing company focused in the retail market. Since its inception in 2011, Windsor Circle has made its name as leading provider of automated, predictive personalization. Windsor Circle’s data-driven platform empowers retailers and brands to gain access to their eCommerce data and leverage it to drive uniquely personalized marketing campaigns across channels. In 2017, alone, clients saw over $40 million in additional revenue from Windsor Circle powered campaigns.

Windsor Circle Named to Inc. 500 List of Fastest Growing Companies

Durham, NC-based Windsor Circle, which provides predictive marketing solutions that drive incremental sales to current customers, was recently named to Inc. 500’s list of the country’s fastest-growing private companies.

“Windsor Circle’s inclusion on the Inc. 500 highlights the leaps and bounds we’ve made in the industry,” said CEO Matt Williamson. “We’re passionate about helping our clients grow customer lifetime value and ultimately drive profit using predictive data and lifecycle marketing, and our almost 1,110% growth really underscores the need we fill in the market. We’ve got the right people and the right product to knock this out of the park.”

Read the press releaseBusiness Wire

NC rises to 9th in VC funding after 7th straight $100M+ quarter

North Carolina is bucking a “national downward trend” in VC funding. The second quarter saw over $120 million in funding, marking the seventh straight quarter with more than $100 million in funding.

Durham-based Windsor Circle’s CEO Matt Williamson expressed optimism and pride in the data. “I’m proud of what we’re accomplishing in the ecosystem, and I’m enthused by the prospect of commanding even more of those venture dollars in the future,” Williamson told reporters.

On a national scale, North Carolina ranks 9th in VC funding according to data from PwC MoneyTree, with 16 deals and $124 million in funding.

“Let’s aim for 5th nationally!” Williamson exclaimed.

Read the full story from WRAL Techwire

Windsor Circle Secures Multimillion-Dollar Investment to Expand Predictive Marketing Platform for Retail

Predictive lifecycle and retention marketing firm Windsor Circle secures funding in an oversubscribed round that will help them expand product development efforts while also growing their team and expanding partnerships.

DURHAM, N.C.– April 26, 2016 – Windsor Circle, an award-winning provider of predictive lifecycle and retention marketing software and services for retailers, has raised $4.1 million in an over-subscribed funding round, and secured a $2.5 million line of credit from Square 1 Bank, a division of Pacific Western Bank. This latest funding will help Windsor Circle continue to expand product development and enhance predictive algorithms and data science capabilities to power more effective automated marketing campaigns for retailers. They will also add new talent to their sales and ecommerce professional services teams, plus engage in other high-growth endeavors.

“We’ve got big plans for these new funds,” said Windsor Circle CEO and Co-Founder Matt Williamson. “Our product innovations to better meet retailer and consumer needs are ever-evolving, plus we’re hiring new talent and working to expand our partnerships with industry leaders like Magento, Oracle, IBM and Salesforce—continuing to grow our product, team, and network.”

New investor Alerion Ventures joins Windsor Circle’s existing backers,Comcast Ventures, IDEA Fund Partners, Origin Ventures, and Triangle Angel Partners. With a portfolio including other enterprise software, technology-enabled services, and digital marketing companies in the Southeast, Alerion Ventures focuses on scalable startups that have displayed market and revenue traction.

“We look for capital-efficient startups that target markets that will allow for substantial scale and return on our investment,” said Wiley Becker, Partner at Alerion Ventures. “Windsor Circle fit the bill perfectly, and we’re excited to walk the road ahead with them.”

With hundreds of global retailer clients, including L’Oréal, Johnson & Johnson, and Ghirardelli Chocolate, the firm’s high growth rate has been mirrored by the impact they have made for their clients. Case studies highlight tripled and quadrupled click and open rates for MyBinding from Automated Replenishment Campaigns, a 72% decrease in churn for leading Australian retailer SurfStitch using data-driven lifecycle marketing, and 80% more repeat buyers following First/Second Purchase and Best Customer Message Campaigns by 800razors.com.

Windsor Circle’s Predictive Lifecycle and Retention Marketing platform helps retailers grow customer lifetime value and increase customer retention. The company reports an average of 10x ROI and 17% lift in retention rates after 12 months for its clients. Windsor Circle has the industry’s only guaranteed, enterprise grade data integrations between eCommerce and marketing software. The platform includes a retention analytics suite and custom segmentation, and behavioral tracking to build rich consumer profiles.

Windsor Circle also plans to add to their current team of 80, with current career openings for sales associates, client success managers, and professional services associates. Other efforts include bolstering company visibility at industry events and strengthening their network of partnerships with the help of new Director of Strategic Alliances Gautham Pandiyan.

The firm plans to make a big splash at this year’s Internet Retailer Conference and Exhibition, the industry’s largest annual trade show, on June 7-10 in Chicago. Windsor Circle will be one of the largest of 600 vendors at IRCE, with an 800 square-foot exhibit space and more than 16 team members on site. Six successful clients will give presentations sharing strategies and results they have seen from Windsor Circle’s automated marketing software and services. The company’s exhibit includes a “Bazaar” featuring both clients’ and company branded products, including Windsor Circle’s trademark green pants. Attendees can redeem “CLV Coins” earned for various activities, including playing the company’s new lifecycle marketing board game, “Guest to Best.” Windsor Circle will host the leading event party, and even has a secret “flash mob” eventplanned.

To learn more about Windsor Circle’s automated retention marketing software and eCommerce data integration solutions, visit http://www.windsorcircle.com.

For press queries or further information, contact Rosa Fattahi by telephone at (877) 848-4113, or via email at press@windsorcircle.com.

Windsor Circle CEO talks downtown Durham move, IPO possibility

Windsor Circle’s rapid growth has led to a search for not only additional employees, but space as well. When the Company moved to Durham’s American Underground @Main, the 12-person team shared a single, 2,000 square foot suite. Since that time, headcount has surpassed 70 and the Company has taken over a number of smaller offices at AU. As the team continues to grow, they have had to look elsewhere for additional space. With a steadfast desire to remain in Durham, CEO Matt Williamson excitedly reports that Windsor Circle will be moving to a new 14,000 square foot HQ in downtown Durham.

Read the full article form the Triangle Business Journal

The Fellowship of the Green Pants

If you were in attendance at the 2015 IRCE, you likely saw the bold, kelly green pants sported by Windsor Circle associates and attending retailers. Windsor Circle gave away nearly 300 pairs of the pants to conference goers. Why green pants, you ask? Andrew Pearson, VP of Marketing, says the company’s green pants stand out from the crowd– something they help their online retailer clients do through their retention and brand loyalty-focused marketing programs.

Source: Multichannel Merchant

Windsor Circle highlights their Advanced Segment Builder at Southeast Venture Conference and Digital Summit

Windsor Circle is a leader in the field of customer retention, and their product just became better with the new addition of the Advanced Segment Builder. This addition enable retailers to build sophisticated customer segments leveraging a wide range of data sets and parameters in order to create more targeted email campaigns. Chris Humphries, CTO, says, “In the past, retailers had to navigate complex rules and data extractions to perform segmentation – now this can be accomplished in minutes.” Andrew Pearson, VP of Marketing, adds that effective retention market is vital for companies seeking investment, “Increasingly, investors evaluate retention strategy and forecasted customer lifetime value when making funding decisions.”

Read the full article from Virtual-Strategy Magazine

Windsor Circle growing pains mean a new HQ

Windsor Circle passed the 50-employee mark and is in need of a larger space. Having 20+ more positions to fill, the company will be looking to re-home within the year. Adam Klein, chief strategist for American Underground encourages the growth as part of the plan to bring startups into the American Underground and equip them to expand, “Windsor’s growth is an amazing story and we’re glad we could accommodate it on site.”  Windsor Circle is committed to finding a location in downtown Durham.

Read the full article from the Triangle Business Journal

Durham-based Windsor Circle Raises Additional $1M

A month after announcing its Series B financing, Windsor Circle announced at the CED Tech Venture Conference that it had closed on an additional $1M from Chicago-based Origin Ventures to close the round. According to Co-founder and CEO, Matt Williamson, the funds “will allow us to increase the number of new product features we can develop, and hire for additional roles, including a world-class product manager to enhance our ongoing efforts to build a world-class retention and automation platform.”

Read the full article from Triangle Business Journal