Distil Networks Co-founder and CEO, Rami Essaid, explains why malicious bots are a costly problem and what can be done to recognize and mitigate future attacks. Recent estimates suggest that click fraud – a malicious botnet attack that drives up click through rates – will cost more than $11B in wasted ad spending this year. Click fraud is projected to grow as it also becomes harder to detect. While good marketing practices can help identify fraud, solutions do exist to detect and distinguish bad bots from actual site visitors.
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