When Automated Insights announced its partnership with The Associated Press to automate quarterly earnings reports, it created a buzz in the industry. One article covering the announcement warned, “AI Will Replace Human Journalists this Month.” However, Lou Ferra, the AP managing editor overseeing business news, is quick to note that the partnership will not replace a single reporter. “This is about using technology to free journalists to do more journalism and less data processing,” states Ferra. In fact, automated publishing leads to more relevant, personalized news for readers.
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