Email Marketing: 208% Higher Conversion Rate for Targeted Emails over Batch-and-Blast

A new case study from MarketngSherpa highlights the benefits of targeted emails on conversion rates. The case study analyzes Washington-based Artbeads.com, a Windsor Circle customer. Using Windsor Circle’s segmentation software, Artbeads.com send a promotional email, crafted by Windsor Circle, to a high-value segment of its subscriber base– a current email subscriber who had made only one purchase in the last 18 months and that purchase ranked in the top 25% of all order placed in that period. The result, an open rate of 20.25%, CTR of 4.36% and a conversion rate of 0.71%. That conversion rate was 208% higher than event the high-end of Artbeads.com’s typical batch-and-blast emails, which ranged from 0.04-0.23%.

Read the full article from MarketingSherpa.