Fantasy Sports Become Big Business as Popularity Continues to Rise

Medill author Kyle Clapham writes on the growing popularity of fantasy sports and the hundreds of online startups trying to bring even more consumers to fantasy sports. Clapham points out that fantasy sports hosts must decide whether to share their APIs to outside software developers. Automated Insights COO Scott Frederick weighs in saying, “[League operators] can either close it off and try to do all the development themselves, which puts a lot of pressure on their internal development teams to continue to advance the ball, or they can open it up and try to foster innovation and then leverage their position as kind of the gate keeper, so to speak, of the audience and take a toll or collect a fee.” Automated Insight operates over 345 sites through its subsidiary and publishes over 15,000 articles per month.

Read the full article from Medill Reports.