How Customer Data Can Help Build Better Marketing Campaigns

Gwen Moran takes a look at Windsor Circle’s plug-and-play service for customer data and how it’s allowing SMBs the tools to market like online retail giants. Windsor Circle’s service allows e-tailers to extract and integrate customers’ shopping-cart data with its e-email marketing platforms. In turn, this allows e-tailers to create targeted e-email campaigns based on buying patterns and trends.

Read the full article fromĀ Entrepreneur Magazine.