Internet Privacy Is The Wrong Conversation

Rami Essaid, Co-Founder and CEO of Distil Networks, talks about the relationship between tracking user engagement and privacy. He writes, “The truth is, people will never achieve true privacy and anonymity online.” The resourcefulness of companies like Facebook and Google that use tracking and canvasing technology to advertise to users is not surprising, says Essaid, but the conversation and presentation of online tracking needs to change. “Transparency is the only true solution because right now, the world is chasing its tail trying to regulate tracking technologies.” How do companies implement this transparency? Essaid suggests offering tracking voluntarily would lead to transparency as a “self-correcting market force.”

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