MADE.COM’s Paris Showroom Advances Clicks to Bricks Strategy

MADE.COM, an online furniture retailer, recently opened its first showroom in Paris, France. “The two story space is designed to be an environment where customers can explore what is on offer by moving through a series of experiential installations. Window displays act as both traditional VM and as an exhibition space to showcase art installations,” writes Retail Design World. MADE.COM has incorporated technology from CloudTags to create a “connected store,” where customers can use tablet computers to learn about products, discover recommended items, and save items to a list for later review or purchase.

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