Nine Email-Related Companies to Watch in 2012

Email Insider highlights some of the companies it will be watching in 2012. The companies aren’t email service providers, but rather, offer complementary services that can be integrated with current ESPs with no or limited integration. Windsor Circle is highlighted for its ability to create segments based on behavioral data. Using purchase history, Windsor Circle builds segments that marketers can use to send targeted emails, increasing open rates and top line revenue.

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