Reveal Mobile

Initial Investment:July 2015
Lead Partner:Lister Delgado
Co-Investors:Capitol Broadcasting Corporation, Alerion Ventures, River Cities Capital Funds, Bull City Venture Partners

Reveal Mobile is a leading audience platform for app publishers and developers. Based in Raleigh, NC, the company’s allows any app publisher or media company to better understand and target their mobile audience. Utilizing patent-pending algorithms, Reveal Mobile offers precise marketing across demographics, real-world and digital interest, location and political affiliation.

 

Recent posts from the Reveal Mobile blog


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Reveal Mobile in the news


Reveal Mobile Launches Platform That Leverages Location-Based Audience Data

Reveal Mobile, a leading innovator in monetizing location-based audience data, announced the launch of Social Direct, a platform that enables advertising agencies, retailers and brands to leverage location-based audience data for highly targeted social media campaigns. According to a press release, Social Direct enables advertisers to find the audiences who have visited their own locations, competing …

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The Pain And Promise Of Beacons In Retail

Beacons entered the marketing landscape a few years ago with splashy headlines touting large national retail deployments and the ability to engage with customers in real time. While recent headlines have been fewer, the pace of beacon deployments has evolved but hasn’t slowed. Nowhere is this more evident than in retail, where beacons bring both …

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Local Media Must Push Back At Facebook For ’16 Election Spend

It is predicted that over $3B will be spent on ads in the upcoming election cycle. Matthew Davis, VP of Marketing at Reveal, explains how local media outlets can compete with Facebook for those ad dollars. To compete effectively, Davis says that it’s critical that local media uses analytics tools to better understand their audience. …

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With Beacons, Big Data & a Fresh $750K Round, Reveal Mobile Completes Pivot

Reveal Mobile, formerly known as StepLeader Digital, recently closed an oversubscribed $750k round with participation from IDEA Fund Partners of Durham, NC and Charleston, SC’s Alerion Ventures. Alerion’s Wiley Becker expressed his confidence that “Reveal has a wide-open opportunity servicing the thousands of app publishers who don’t have access to the mobile audience data of …

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