|Initial Investment:||December 2015|
|Lead Partner:||Lister Delgado|
|Co-Investors:||Wakefield Group, Digital Turbine, Alerion Ventures, Piedmont Capital Partners|
Sift is a spinout from Appia (which was acquired by Digital Turbine in March 2015) at the intersection of mobile and big data. In January 2016, Sift announced $3.25 million in funding led by Wakefield Group, with participation from Piedmont Capital, Alerion Ventures, IDEA Fund Partners, and several angel investors.
Sift in the news
In some ways, the story of Sift Media is much like that of founder Jud Bowman’s last company Appia. While innovating at Appia, Bowman and his team discovered a new way of serving up the most relevant ads to specific mobile app users. But Bowman didn’t have time to fully develop the technology at Appia—an intriguing acquisition offer came …
Successful Triangle entrepreneur Jud Bowman has launched his third startup, Sift Media. The company is a spinout of the publicly-traded Digital Turbine, which acquired his last startup, Appia, for $100 million. SEC filings indicate that Digital Turbine received a 10% stake in Sift and $1 million cash as part of the spinout. Bowman is excited …