WedPics’ Success Started with One Fake Wedding

Before WedPics, there was Deja Mi — a photo-sharing app that had a difficult time standing out amongst other competitors. It was through Deja Mi that CEO Justin Miller and his team discovered a niche market – the wedding industry – so they switched their focus with WedPics. In order to launch, WedPics needed a marketing message. They decided to create a video that showed how WedPics works. But in order to make the video, WedPics needed a wedding. Justin decided to throw his best friend a fake wedding to create a fun and memorable video. Now, three years later, over 500,000 couples have registered with WedPics to capture their own special event.

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